The Innis Company

A Personal Story There was a time when I was penniless. . . a student working on my Master’s Degree. I had won a research assistantship. Since I was poor, I jumped at this chance to work and be the “gopher” graduate assistant for a professor about seven years into his tenure. He was a […]

I’ve got another hill to climb. Just when I thought I’d slogged through my last swamp, belly crawled the final pit of fire and reached the mountaintop, I’ve now learned I have another hill to climb. A lifetime of success, a great salary, a “C” suite title… all happening at one time… for one person. […]

Oh sure…you work out…sometimes. You have some hip, casual, yet cool, work clothes. A new squirt of Botox® in that forehead, but you still have that nagging, back of the brain feeling that you are being viewed as the “oldest in the room,” not relevant, past your prime. Yes, you can be seen as the […]

Oprah Winfrey has a personal brand. She has a lot of other stuff too—television networks, property, copyrights, licenses and that very valuable personal brand of hers.

I talk with thousands of people each year about their personal brands. Some weeks, the brand discussions are with 100’s of people in large conferences, other weeks it’s with smaller groups in workshops and sometimes its mano a mano — one on one coaching with a single client. Regardless of the size or make up of the group, one question always pops up. That question? “Why do I have to have a ‘brand’?” Sometimes that question is followed up with a huffy mutter… “I’ve done fine without it all these years why do I have to think about this now.”

You’ve had it! You’re not going to take it one more day! Tomorrow you’re going to walk into the “Corner Office” and say “I quit!”
True… you don’t have another job yet: but, that really won’t be much of a problem….the job market is improving after all. And, compared to the satisfaction of walking out of there… well, you just want to get out!