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Links to career realted articles, speaking engagement schedule and speaker packet for Karyl Innis.

Personal Branding...

We know it works, we know how it works and we know how to make it work for you. We've been doing it for over 20 years. It's what we're known for. I guess you could say, it's our brand!

While coaching thousands of executives worldwide we have proven that enhancing one's marketplace appeal begins with clarifying one's personal brand, market value and career recognition. Now, how to get to that brand definition can be elusive. And, that's why we're here.

As you start thinking about whether you have a brand (and just know that you already do), an equally important question is, who gave it to you? If the answer isn't YOU, then you need to get busy.

As promised last month, here is the second in a series of personal messaging and career branding articles. This one is called, "Do I Have a Brand and Where Did It Come From?".

As always, I welcome your feedback and your referrals to The Innis Company.

Do I Have a Brand and Where Did It Come From?

By Karyl Innis

"Hard worker," "rising star," "wing man", "expert" are all personal brands used recently to describe senior associate lawyers by their Managing Partner. The Innis Company had been hired to implement personal branding strategies for a group of "about to be" partners in a global law firm and these were the labels or brands initially used to describe some in this group.

Personal brands like "hard worker" or "wing man" may be accurate and even personally validating for the aspiring professional but do little to differentiate or position an experienced professional for advancement. In fact, some brands are limiting and hard to overcome. The hard worker and wing man didn't make the cut for partner this year. The rising star and expert did.

A personal brand develops when multiple people see us in a particular way.  Here's a way to start thinking about your own brand and its value in propelling your career forward. Ask yourself:

• What is the collective opinion of those in my career network about me?
• What am I known for?
• What labels do people consistently use to describe me?
• What labels do I use to describe myself?
• What is the phrase that shows up repeatedly in my performance reviews?
• How am I introduced when people introduce me without a script from me?
• How often does the same wording or phrase show up?

It is the repetition of our own behaviors and the resulting opinion of others about those behaviors that make a personal brand. You can shape your brand by choosing your actions and behavior and that's a start.  Choosing the language, the emphasis and focus of your personal brand statement is what has to happen next. 

Karyl Innis, CEO, The Innis Company, Executive Advisor, Coach, Author, Commentator and Personal Brand Expert.

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