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Links to career realted articles, speaking engagement schedule and speaker packet for Karyl Innis.


As executive Career Coaches for thousands of client's world wide, we have created thousands of strong, compelling personal messages and career brand statements for our clients. These Personal Brand Statements represent our clients well, clarify their market value and accelerate their recognition in their career marketplace.

We are experts in personal branding. We use business principles and brand management techniques to clarify clients' marketplace appeal and enhance their personal careers. For our clients we put forth the strongest version of their personal value proposition and create with them a personal brand and a strategy for their career growth.

At The Innis Company we know why successful people succeed and, when they don't, how to help them. We've spent years working with business executives to break through the "barriers" that prevent them from succeeding at the highest levels. We were among the first, 20 years ago, to focus on personal branding; now we are among the most experienced in the world. We offer to companies, associations, senior leaders and executives, group workshops, individual coaching and keynote addresses on this subject.

We've developed a series of articles about personal messaging and career branding that we'd like to share with you. Here's the first. 

As always, I welcome your feedback and your referrals to The Innis Company.

Brand Builder™ Inventory
By Karyl Innis

All personal brand builders use the same tools, so whether you aim to be a billion dollar brand or not... here's the inventory list of tools you must have in your kit.

Personal Branding Tools:

      • A huge dose of self knowledge. Nothing else matters until you have this one under your belt.
      • An accurate read on how others see you. Without an accurate image of yourself as others see you, your brand building efforts are likely to fail.
      • Sound bite - an 8 word or less description of your brand.
      • Brand statement - your positioning statement in one sentence.
      • Brand proof - examples of accomplishments that prove your positioning.
      • Brand promise - the "thing" you will always deliver.
      • Personal commercials - 15, 30, 60 and 120 second versions of your expanded brand statement, including brand proof, often delivered verbally.
      • Personal Introduction statement - includes all of the above plus selected personal details intended to create connection with your audience.
      • Biography - your personal life narrative edited and focused on work related benchmarks.
      • Resume - a personal history of your work and educational achievements.

 Where to use these Branding Tools:

      • LinkedIn profile
      • Company Facebook
      • Company performance reviews
      • In company talent management documents
      • Personal website
      • Social networking sites like: Twitter, Digg, Facebook
      • Professional blog, your own or others
      • Newsletter articles
      • Resume data bases
      • Search firm data bases
      • Professional organizations' directories
      • Conference and meeting attendee rosters  

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