Men's Dallas Cowboys White/Navy Secondary Half-Zip Pullover Jacket,Men's Detroit Lions New Era Blue Shadow Tech 39THIRTY Flex Hat,Men's San Diego Chargers New Era Navy The League 9FORTY Adjustable Hat Nike New Orleans Saints Jerseys Outlet.Men's Seattle Seahawks New Era College Navy Oversizer Knit Beanie,Toddler Pittsburgh Steelers Black Team Logo T-Shirt,New Era New York Jets Tri-Band 39THIRTY Flex Hat - Green/Gray New Orleans Saints Jersey 2016 Sale.New York Jets Two Piece Front Car Mats,Women's New England Patriots 5th & Ocean by New Era Navy Tri-Blend V-Neck Long Sleeve T-Shirt,New York Giants Tri-Blend Half Time T-Shirt - Royal Blue.Men's Cleveland Browns New Era Black Solid Cuffed Knit Hat,Men's San Francisco 49ers Concepts Sport Charcoal Faction Knit Jam Shorts.Men's Cleveland Browns New Era Gray Sport Knit Hat,Chicago Bears Black Steering Wheel Cover,Men's Chicago Bears New Era Graphite/Blue Snapshot Sport Knit Hat http://www.saintsjerseysale.com.'47 Brand Seattle Seahawks Kickback Knit Beanie - Charcoal,Women's New York Jets Joe Klecko Green Retired Player Jersey.New England Patriots 2oz New Orleans Saints Jerseys on Sale. Full Color Freezer Collector Glass,Women's Washington Redskins Black Sublime Knit Hoodie,Men's Baltimore Ravens Pro Line Black Westview Pullover Hoodie New Orleans Saints Jersey.Mens Cutter & Buck Navy Blue Houston Texans Astute Pullover Windshirt,Women's New York Jets Antigua Green Pep Short Sleeve T-Shirt,Youth Detroit Lions Calvin Johnson Light Blue Primary Gear Name & Number Long Sleeve T-Shirt

Links to career realted articles, speaking engagement schedule and speaker packet for Karyl Innis.

Branding...

As executive Career Coaches for thousands of client's world wide, we have created thousands of strong, compelling personal messages and career brand statements for our clients. These Personal Brand Statements represent our clients well, clarify their market value and accelerate their recognition in their career marketplace.

We are experts in personal branding. We use business principles and brand management techniques to clarify clients' marketplace appeal and enhance their personal careers. For our clients we put forth the strongest version of their personal value proposition and create with them a personal brand and a strategy for their career growth.

At The Innis Company we know why successful people succeed and, when they don't, how to help them. We've spent years working with business executives to break through the "barriers" that prevent them from succeeding at the highest levels. We were among the first, 20 years ago, to focus on personal branding; now we are among the most experienced in the world. We offer to companies, associations, senior leaders and executives, group workshops, individual coaching and keynote addresses on this subject.

We've developed a series of articles about personal messaging and career branding that we'd like to share with you. Here's the first. 

As always, I welcome your feedback and your referrals to The Innis Company.

Brand Builder™ Inventory
By Karyl Innis

All personal brand builders use the same tools, so whether you aim to be a billion dollar brand or not... here's the inventory list of tools you must have in your kit.

Personal Branding Tools:

      • A huge dose of self knowledge. Nothing else matters until you have this one under your belt.
      • An accurate read on how others see you. Without an accurate image of yourself as others see you, your brand building efforts are likely to fail.
      • Sound bite - an 8 word or less description of your brand.
      • Brand statement - your positioning statement in one sentence.
      • Brand proof - examples of accomplishments that prove your positioning.
      • Brand promise - the "thing" you will always deliver.
      • Personal commercials - 15, 30, 60 and 120 second versions of your expanded brand statement, including brand proof, often delivered verbally.
      • Personal Introduction statement - includes all of the above plus selected personal details intended to create connection with your audience.
      • Biography - your personal life narrative edited and focused on work related benchmarks.
      • Resume - a personal history of your work and educational achievements.

 Where to use these Branding Tools:

      • LinkedIn profile
      • Company Facebook
      • Company performance reviews
      • In company talent management documents
      • Personal website
      • Social networking sites like: Twitter, Digg, Facebook
      • Professional blog, your own or others
      • Newsletter articles
      • Resume data bases
      • Search firm data bases
      • Professional organizations' directories
      • Conference and meeting attendee rosters  

©2011 The Innis Company, All Rights Reserved

 

[HOME] [ABOUT] [SERVICES] [GEOGRAPHY] [CAREER STORIES] [SCENE & HEARD] [CONTACT US]
© Copyright THEINNISCOMPANY 2007. All rights reserved.
Website Design & Development: Clear Message Communications