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Links to career realted articles, speaking engagement schedule and speaker packet for Karyl Innis.
- A huge dose of self knowledge. Nothing else matters until you have this one under your belt.
- An accurate read on how others see you. Without an accurate image of yourself as others see you, your brand building efforts are likely to fail.
- Sound bite - an 8 word or less description of your brand.
- Brand statement - your positioning statement in one sentence.
- Brand proof - examples of accomplishments that prove your positioning.
- Brand promise - the "thing" you will always deliver.
- Personal commercials - 15, 30, 60 and 120 second versions of your expanded brand statement, including brand proof, often delivered verbally.
- Personal Introduction statement - includes all of the above plus selected personal details intended to create connection with your audience.
- Biography - your personal life narrative edited and focused on work related benchmarks.
- Resume - a personal history of your work and educational achievements.
- LinkedIn profile
- Company Facebook
- Company performance reviews
- In company talent management documents
- Personal website
- Social networking sites like: Twitter, Digg, Facebook
- Professional blog, your own or others
- Newsletter articles
- Resume data bases
- Search firm data bases
- Professional organizations' directories
- Conference and meeting attendee rosters